Deloitte Xmas Survey 2017

Deloitte Xmas Survey 2017

Deloitte Greece launches for the eighth consecutive year the local report of the Xmas Survey 2017 in which 10 European countries participated. 500 Greek consumers responded to the survey revealing their Christmas budget allocation, informing us how they use different purchase channels and also, identifying the main areas which retailers should address in order to improve shopping experience.

Some key findings from the report include:

• The Greek consumers are the least optimistic in Europe. 76% responded they are pessimistic about our country’s economy and only 38% expect their spending power to improve in 2017.
• Each Greek household intends to spend during Christmas 450 euros on average.
• The gifts that we are most likely to receive are clothes & shoes, food & drinks and books, while the most offered gifts are clothes & shoes, books and cosmetics.
• The Greek consumers prefer the Internet to search for ideas and advice, but their favorite purchase channel is the physical stores.