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Future of Retail-Tech Emerging Landscape in Israel

The New Retail-Tech Landscape

The retail industry is experiencing rapid disruption caused by new technologies and changing customer expectations. The purpose of this map is solution focused – to understand how to cope with the sector's major shifts and to provide key players with the tools to thrive throughout their transformation.

01 | Granular Action

Gain insights on individual customers in order to personalize products, offerings and services. Make the landing page to your e-commerce site for each customer, offer different deals depending on personal preferences, or build a loyalty program fit to an individual’s needs.

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02 | Mass Moves

Use data to understand the big picture. Make decisions regarding product mix, merchandising, pricing and more using market, customer, store, and site data.

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03 | Finders

Help customers find what they are looking for with advanced search and enhanced browsing tools.

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04 | Keepers

Use data to understand the big picture. Make decisions regarding product mix, merchandising, pricing and more using market, customer, store, and site data.

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05 | Safe & Secure

Avoid risk and protect customers’ privacy with secure payment tools. Some online retailers and buyers do not consider the online checkout channel equally as safe as a traditional in-store payment method.

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06 | Quick & Convenient

Remove the pain of paying with fast and flexible options at checkout online and in-store. As e-commerce becomes increasingly global and higher value items are being sold online, transaction options need to adapt.

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07 | Warehouse & Wheels

Remove barriers to purchase by providing the product information that customers need to make their purchase decisions. Turning a click or a visit into a sale relies on building consumer trust and confidence in the purchase.

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08 | In-Store Operation

Use data to understand the big picture. Make decisions regarding product mix, merchandising, pricing and more using market, customer, store, and site data.

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The retail sector is now experiencing disruption caused by new types of channels, technologies, consumer expectations, and other market forces. The threat is all-the-more felt as retail is an industry with traditionally low margin. Retailers that are unable to anticipate and adapt to shifting trends will be left behind. 

For Further Information

1:1 with Deloitte's experts

Author:

Rani Argov
Co-Leader,
Deloitte Digital IL
Retail Sector Leader
Rargov@deloitte.co.il

Amit harel
Services to MNCs
Co-Leader,
Deloitte Catalyst, Tel-Aviv
Aharel@deloitte.co.il

Kayla Adams
Senior Consultant,
Deloitte Digital IL
Kayladams@deloitte.co.il

Ariel Cohen
Retail & E-Commerce,
Domain Manager,
Deloitte Catalyst, Tel-Aviv
Arcohen@deloitte.co.il

Contributors:

Dov Yarkoni
CEO Nielsen Innovate
dov@nif.vc

Yann Assouline
Senior Account Executive
Retail Israel, Salesforce
yassouline@salesforce.com

The authors would like to thank:
Arielle Markowitz, Candice Frischer, Uzi Cohen and Or Elmaliah for their support and assistance in preparing this report.

About Nielsen Innovate:

Nielsen Innovate Fund (NIF) is an early stage incubator and investment fund that specializes in retail, research, marketing and media technologies.

Nielsen Innovate is a natural partner in creating this report due to its position as the pioneering fund for retail in Israel, deep knowlwedge of the landscape, ability to scale-up growing companies, and its consistent focus on the next-generation rising stars and leaders of new trends.

About Salesforce:

Salesforce is the global leader in Customer Relationship Management (CRM), bringing companies closer to their customers in the digital age.

Founded in 1999, Salesforce enables companies of every size and industry to take advantage of powerful technologies—cloud, mobile, social, internet of things, artificial intelligence, voice and blockchain—to create a 360° view of their customers.

The New Retail Tech Landscape Map

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