Article

The de-influencing trend 

To buy or not to buy

During 2024–2028, the influencer market is expected to reach US$ 35.09 billion in 2024 and US$ 52.05 billion by 2028 at a CAGR of 10.36 percent.

Influencer marketing is a form of social media marketing in which companies pay popular figures on social media platforms to creatively promote their content. Followers of influencers drive eyeballs and sales for brands as an influencer’s recommendation of a good product or service is taken seriously. This has frequently resulted in consumers spending more money on things they do not need. To counter this concept of overspending, many on the internet are taking the de-influencing route.

De-influencing is a trend in which social media creators influence their audience's purchasing decisions by suggesting them what not to buy or recommending low-cost alternatives to expensive products.
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