The promise of digital transformation

Digital Transformation Payday offers a new data-driven perspective on digital transformation payback developed by Tim Bottke, Senior Strategy Partner at Deloitte and Associate Professor for Strategy and Digital Transformation at SDA Bocconi.

Digital doesn’t sit still, so neither can your business. To thrive in today’s ever-changing digital world, digital transformation can be imperative.

Many organisations still struggle to advance digital transformation. A common language that transcends technology could be the key to strategic transformation.

Organisations widely acknowledge digital transformation is a continuous process with high stakes and often low success rates. But, which digital transformation KPIs are they using when measuring digital transformation success? Are financial returns the most crucial metrics to consider in this evaluation? How should organisations be assessing digital transformation value and does that change based on their industry or regional context? This research answers these questions and more.

Deloitte analysis shows 81% of respondents use productivity as the prime measure of digital transformation ROI. Are organisations factoring the right KPIs to measure digital transformation success? Our data shows respondents with a more holistic mindset are 20% more likely to attribute medium-to-high enterprise value to their digital transformations. 

Industry serves as a powerful force that shapes an organisation’s digital transformation model. Digital transformation success hinges on industry leaders investing in technology transformation based on their sector priorities - but also looking beyond them to what others are doing to uncover competitive advantages. So, how should your digital transformation ambitions be tempered with your industry context? This research analysed responses from 1600 global business and technology leaders to benchmark spend and trends related to digital transformation in business and government.

Global leaders are actively considering what types of digital transformations strategies to employ, in which technologies to invest and for what return. Digital transformation is often quite specific to strategy, sector context and shareholder expectations and can make it a challenging task. That said, views at a macro scale can help demystify - by region, by tech, by type of digital transformation.