Zoom Out / Zoom In

Shaping the future of your industry.

Our Zoom Out Zoom In Labs helps you break through the noise and discover the business opportunities of the future.

What factors will influence your operating model ten years from now?

Can anyone really know when technology, society, and business are all constantly changing? As they do, the most relevant developments may well be occurring on the periphery of your organization, not at its heart. And so your business of the future is waiting at the edge of your business right now.

How it works

Over a series of sessions, Zoom Out Zoom In Labs will help you to shape a clear vision of your future business.

We start by outlining essential beliefs about the world, your industry and your company, before translating them into concrete initiatives that represent an alternative to reactive strategy and incremental changes.

Together we identify, understand, and start to anticipate the significant changes that could lead you to revisit growth and value creation strategies, make new strategic choices, and implement important strategic moves.

And by illuminating the possible kinds of transformations that might be necessary, we establish a robust platform ready to meet the challenges of tomorrow.

Actionable results

Zoom Out Zoom In Labs are designed to put innovative ideas into action, not just words. We guide you through the fuzzy front end of innovation and help you to harness the influence of C-level sponsorship.

Britt Otterdal Myrset

Britt Otterdal Myrset


Britt is a Partner in Consulting Norway and the leader of the Portfolios of services covering Deloitte Digital, Analytics and M&A as well as Human Capital. Britt is a Consumer Industry expert and has ... Mer

Daniel Sunde-Hansen

Daniel Sunde-Hansen

Senior Manager

Daniel Sunde-Hansen leder Center for the Edge i Norge. Tankesmien utforsker mulighetene som oppstår i randsonen av ny teknologi, nye forretningsmodeller og nye organisasjonsformer. Sammen med vårt glo... Mer