Customer and Marketing Strategy


Business Transformation

We focus on catalysing enterprise transformation, including shaping the business transformation strategy and prioritizing strategic capabilities.

Successful businesses anticipate and own disruptions by setting their course and building the capabilities they need to stay ahead. Deloitte Strategy's Business Transformation practice works with executives to catalyze enterprise-wide business transformation, including shaping the business transformation ambition and strategy, formulating new business models and prioritizing strategic capabilities and operating model imperatives.

This team works closely with Operations Transformation’s EMD team to further design these capabilities and operating models and convenes other Deloitte services to architect the complete business transformation program. Then, we help keep the moving parts connected, while maintaining visibility and a relentless focus on achieving the value our clients seek.

Our business transformation approaches, tools, and accelerators are applicable to the range of disruptors executive teams are tackling, today. Simply put, we create the context for our clients to pursue their transformation with confidence and offer the support to design and pursue an achievable transformation to realize their value ambitions.

Thinking big with business transformation

Business transformation initiatives require business leaders to rethink how the enterprise creates value today—and in the future. Incremental improvement is not enough to win in today’s exponentially disrupted business environment. Enterprises have to think big—and bold. Thinking big can help organizations unlock the value of transformation, unlock hidden opportunities, and generate new value.

The big question : What does effective transformation leadership look like?

Transformation requires leadership—a single dedicated and accountable executive at the top who can help shape the vision and guide strategy. But leadership alone isn't enough. Effective leadership can spell the difference between success and failure in a transformation effort. Read below to learn what makes transformation leaders effective, how to select the right candidate, how to hold leaders accountable, and how to avoid common mistakes that can derail your transformation efforts.

Achieving transformation objectives

When transformations are focused on capabilities, they tend to be more focused, more disciplined–and in the end, more successful. But which deserve your focus? Which will have the biggest impact? And what do you do with them?

Deloitte a Leader in business transformation consulting

Deloitte has been named a global leader in Business Transformation consulting by Forrester Research, Inc., in the report “The Forrester Wave™: Business Transformation Consultancies, Q3 2015.” Deloitte received the highest scores in all three of the evaluation criteria; Current Offering, Strategy and Market Presence (tied).

Meet our leaders

Miguel Eiras Antunes

Miguel Eiras Antunes

Public Sector, Continental Europe & Portugal Leader | Infrastructure, Transport & Regional Government, Continental Europe & Portugal Leader | Smart Cities & Urban Transformation, Global Leader

Miguel Eiras Antunes is the Global Smart City, Smart Nation & Local Government Leader at Deloitte. He also leads Government & Public Services and Transportation, Hospitality, Services and Automotive S... More

Gonçalo Nogueira Simões

Gonçalo Nogueira Simões


Gonçalo leads Strategy & Operations practice for Financial Services industry. With more than 20 years of experience in consulting within the financial sector, he has been leading several projects in m... More

Sérgio do Monte Lee

Sérgio do Monte Lee


Sérgio do Monte Lee is Executive Board Member and Operate business Leader for Deloitte Continental Europe. He is also a member of the Executive and Chief Strategy Officer for Deloitte Portugal. In his... More