Digital Strategy

Services

Digital Strategy

We help executives understand, envision, and articulate digital as a business strategy and implement it across the enterprise, using a road map that delivers on the brand promise across channels, with clear ownership and accountability.

Digital connects people and things in ways that allow bits to direct or substitute for atoms in an ever-expanding range of activities, challenging companies to rethink how they create value for customers, the business models that define their competitive position, the operating models required to succeed, and the ecosystems within which they function.
 
The fundamentals of cost advantage or superior differentiation still hold true. But the ways in which digital technologies have reshaped the landscape have changed the set of choices available, the priorities among the alternatives, and the context in which choices are made.
 
Deloitte Strategy's Digital Strategy practice enables organizations to weigh, make and execute customer, business model, operating model and ecosystem choices . We also help organizations design, test and build new propositions borrowing lean and agile techniques from the start-up world, and offer customized Digital Learning Programs for C-suite executives and broader employee populations.
 

The path to digital-first marketing

Many global marketing organizations aspire to lead with digital but are stymied by complexity when attempting to make the vision a reality. Max Cuellar, senior vice president of marketing strategy, analytics, and operations at Hewlett Packard Enterprise, and Frances Yu, global lead for digital strategy at Deloitte Consulting LLP, offer their perspectives on simplifying the marketing function.

 

 

 

 

Achieving digital maturity

Our third annual study of global digital business, a collaboration with MIT Sloan Management Review, reveals five key practices organizations best able to achieve digital maturity employ—and the lessons all companies can learn from their success.

 

 

 

 

 

Building your digital DNA

To remain competitive in the digital era, organizations across all industries must assess and build the digital capabilities needed to grow and exploit new business channels. However, digital transformation is not easy, irrespective of where you are on your digital journey.

2017 Tech Trends

From dark analytics to mixed reality, machine intelligence, and blockchain, our eighth annual Technology Trends report analyzes the trends that could disrupt businesses in the next 18-24 months. CIOs who can harness the possibilities of these technologies will be better positioned to shape the future of their business.

Meet our leaders

Miguel Eiras Antunes

Miguel Eiras Antunes

Partner

Miguel leads the Public Sector, Transportation and Infrastructures, Construction, Tourism, Sports, Services and Life Sciences & Health Care sectors in Portugal and Angola, with a team of around 300 pr... More

Gonçalo Nogueira Simões

Gonçalo Nogueira Simões

Partner

Gonçalo leads Strategy & Operations practice for Financial Services industry. With more than 20 years of experience in consulting within the financial sector, he has been leading several projects in m... More

Sérgio do Monte Lee

Sérgio do Monte Lee

Partner

Sérgio leads the Technology, Media & Telecommunications sector in Portugal and the Strategy & Operations practice for the Products, Services, Utilities & Resources business unit. He is also responsibl... More