Deloitte Romania and Reff & Associates assisted Haier Tech in the EUR 53 million project for building a

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Deloitte Romania and Reff & Associates assisted Haier Tech in the EUR 53 million project for building a household appliances factory in Prahova county

3 September 2020

Deloitte Romania and Reff & Associates, the law firm representing Deloitte Legal global network in Romania, provided assistance to Haier Tech, a Romanian company belonging to the Haier Group, in the project for building in Prahova county the first Haier’s refrigeration factory in the European Union. After assisting Haier Tech in obtaining the financing agreement for state aid in December 2019, Deloitte’s Management Consulting practice is now advising Haier Tech in the implementation of the large investment project that exceeds EUR 53 million, for which the state will provide aid of EUR 25 million.

Reff & Associates| Deloitte Legal’s team specialized in real estate provided legal assistance for negotiating and signing the contract for the construction of the refrigerators and other household appliances factory in in Aricestii Rahtivani village, Prahova county. The 57,500 unfolded square meters factory will be built by the construction group Baupartner and will require an investment of over EUR 21 million. The works should be finalized and the project should be operational in spring 2021.

Reff & Associates| Deloitte Legal also assisted Haier Tech in the acquisition of 100,000 square meters land on which the factory will be built, located in Allianso Industrial Park, one of the largest industrial parks in the country.

“We do appreciate our partners’ efforts and valuable support on this very ambitious project. We have all been working very hard to build what will look like a strategic pillar in the leadership’s consolidation path of Haier in the refrigeration segment worldwide and in the execution of Haier Europe’s vision to become the first consumer choice in smart home in Europe,” said Alessia Ianni, Cooling Technical Operation Director at Haier Europe and Managing Director at Haier Tech.

Deloitte’s Management Consulting team involved in the project was coordinated by Cristina Cojocaru, Senior Manager, while the Reff & Associates | Deloitte Legal team was comprised of Larisa Popoviciu, Managing Associate, and Maria Nitulescu, Senior Associate.

Deloitte Romania is one of the key providers of advisory in alternative financing such as state aid and structural funds.

For over a decade, Reff & Associates | Deloitte Legal has been recognized as a leading Romanian law firm in real estate and construction advice, having been involved in the largest real estate transactions and development projects, often involving complex corporate structures and cross-border finance. The specialized team is recognized by international independent rankings such as Legal 500, which classifies this practice as first tier in its field.


Deloitte provides worldwide audit, consulting, legal, financial advisory, risk advisory, tax and related services to public and private clients spanning multiple industries. Deloitte serves four out of five Fortune Global 500 companies through a globally connected network of member firms in more than 150 countries and territories, bringing world-class capabilities, insights, and high-quality service to address clients' most complex business challenges. Deloitte's goal is to make an impact that matters through its more than 312,000 professionals.

Deloitte Romania is one of the leading professional services organizations in the country providing, in cooperation with Reff & Associates | Deloitte Legal, services in audit, tax, legal, consulting, financial advisory, risk advisory, business processes as well as technology services and other related services, through more than 1,700 professionals.

Please see to learn more about the global network of member firms.

Reff & Associates | Deloitte Legal, one of the most important law firms in Romania, covers fields such as banking and finance, competition, labour law, energy and environment, insolvency, legal management consulting, litigation, mergers and acquisitions, public sector and real estate. Reff & Associates represents Romania in the global Deloitte Legal network, which consists of over 2,500 lawyers from 85 countries.

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