Global Automotive Consumer Study 2018

As consumers entertain more options in meeting their transportation needs, how is the industry shifting to anticipate the future?

In our latest Global Automotive Consumer Study we continue to examine consumer interest in advanced automotive technologies, including autonomous vehicles, as well as delving into consumer expectations surrounding the purchase funnel, the dealer experience, and the digital shopping experience.

Key findings of the report:

• Consumer acceptance of fully autonomous vehicles is on the rise. In the United States, 47% of consumers feel autonomous vehicles will not be safe, compared to 74% in 2017.
• Chinese consumers appear most interested in vehicles with alternative powertrains; 61% would prefer a vehicle with a hybrid or some other form of alternative powertrain technology in their next vehicle.
• More than three-quarters of consumers in India would prefer to buy their next vehicle online directly from the original equipment manufacturer (OEM).
• Approximately half of consumers in Germany, India, Japan, Korea, and the U.S. cite the amount of paperwork required during the purchase process as what they dislike most about buying a vehicle.