Marketing cloud


Marketing cloud

Reimagining the way companies engage with customers

What can influence whether a company is successful or not? How you can collect, manage, and use the available data? The goal of every company is the same: to acquire and retain customers. Deloitte Digital's expertise and Salesforce's solution will help you.

What is marketing cloud?

In todays interconnected and digital world, ensuring a good communication with clients across multiple digital channels is crucial for companies which want to both acquire and retain customers. The marketing cloud offers organizations one of the world’s most powerful digital marketing platforms that makes possible this communication, enabling marketers from B2C and B2B companies to raise the level of customer engagement.

Key functionalities of the platform:

  • automatically connects and unifies data from everywhere in real time and offers a single customer view;
  • automates the customer journey in real time;
  • transforms every engagement with the customer in a personalized experience via email, mobile (SMS or push notification), social media or the website;
  • provides better decisions, saves time, and lowers costs by understanding the customer in any moment through AI-powered intelligence and analytics;
  • allows management of demographic and behavioral data which is gathered in the application and supports adding data from external systems, such as CRM or ERP.

What Deloitte offers?

We have over 200 Salesforce certified practitioners in six countries, including Romania. We design and implement sales, service, and employees’ experiences, capabilities, and architectures to bring customer strategies to life. We help make the “creative digital consultancy” real and in doing so, make new markets.

About Deloitte Digital

Deloitte Digital aims to be the world's first to facilitate the digital transformation of customers. How? By creatively designing and implementing customer and employee experience, sales processes and architectures. We are creating a new market for digital customer experience with world-leading technology solutions.

If you are interested in how to improve your company's digital processes, our experts will be happy to help!

What is Salesforce?

Salesforce is the world’s #1 Customer Relationship Management (CRM) platform. It offers cloud-based applications for sales, service and marketing for small, midsize and enterprise organisations, with a focus on sales and support. It brings together all customer information in a single, integrated and scalable platform that enables businesses to build a customer-centred business from marketing right through to sales, customer service, and business analysis. This gives businesses a more complete understanding of their audiences to drive business success.

For an in-depth exploration of our cloud expertise
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Andrei Ionescu

Andrei Ionescu

Market Leader Consulting

Partner leading the Consulting and Risk Advisory service lines in the Romania & Moldova practice. Andrei has more than 20 years of experience in risk management, cyber risk, internal audit, fraud mana... More

Oana Ene

Oana Ene

Country Lead of the Salesforce practice, Deloitte Romania

Senior Manager in Consulting, with over 15 years of experience in Software development for CRM and CMS implementation and application development projects. She is mainly experienced in evaluating and ... More