Consumer Products

The consumer products industry has undergone dramatic change in recent years. Food safety and environmental sustainability have rocketed to the top of the agenda. New systems for supply chain management and distribution, the relaxation of international trade barriers, and the growth of information technology have contributed to greater competition, overcapacity, slimmer margins, and greater customer demands.

The consumer products industry has defined their market issues:

1. Driving profitable growth in a global environment

2. Re-positioning of Brand and Product portfolios

3. Focus on sustainability and corporate social responsibility

4. Using customer and consumer insights to drive go to market effectiveness and new product development

5. Focus on the aging baby boomer and the “health-conscious” consumer

6. Implementing the right supply chain and trade relationships to master the complexity associated with inter-connected business models

7. Using information and technology as a strategic asset