2022 is set to be an interesting year for retail as the sector looks to shake off the challenges of the last two years and take a big step forward to defining what the future shopping experience will look like.
The future is exciting, with new technology paving the way for a more immersive online experience, new consumer behaviour driving both product and business model innovation, and the world’s biggest brands putting aside local competitive pressures to tackle the biggest issues facing our society and planet.
However, 2022 won’t be plain sailing for all. There are plenty of headwinds to keep retailers’ minds focussed on the here and now; COVID-19 remains a concern as long as new variants are emerging and parts of the world remain unvaccinated, the supply issues of 2021 – especially those caused by the semi-conductor shortage – aren’t completely behind us, and household finances will come under increasing pressure as a squeeze on the cost of living takes hold for many, putting a dampener on the ability of the consumer to spend.
Here are six major trends for retailers to look out for in 2022: