Understanding consumers’ attitudes to sustainability and how to influence change is important. Consumer spending accounts for over a quarter of all UK emissions. In fact, it is the single largest contributor to total UK greenhouse gas emissions.
This is the fourth year Deloitte has conducted a survey into consumer attitudes to sustainability and sustainable behaviours. Our latest research shows that consumers continue to become more environmentally conscious. However, given inflationary pressures, the increasing adoption of sustainable lifestyles may be more about saving money than saving the planet. This year, more consumers are adopting sustainable lifestyles by choosing goods that are more durable or that can be reused or repaired easily. With economic uncertainty continuing, the question is: how much of this behavioural change will become permanent?