How consumers are embracing sustainability
Adoption of sustainable lifestyles is on the rise, but consumers need more help
This is the third year Deloitte has conducted a survey into consumer attitudes and behaviours around sustainability, and over that period our research shows that consumers are increasingly making conscious decisions with sustainability and the environment in mind. However more needs to be done to give consumers greater access to information and offer better affordability and availability of sustainable options.
We carried out the first survey in March 2020, before the worst of the COVID-19 pandemic, and on conducting the survey again in March 2021 the results showed that while consumers adopted more sustainable lifestyles during the pandemic, for example by shopping more locally and/or more seasonally, this was due more to the impact of COVID-19 rather than a conscious choice to adopt a more sustainable lifestyle.
In 2022, our research indicates that with fewer choices and opportunities due to the impact of inflation and supply chain disruptions, consumers are finding more 'innovative' ways to spend less, for example by adopting a more sustainable lifestyle and choosing goods that are more durable or that can be reused or repaired easily. With economic uncertainty continuing, the question remains: will these behavioural changes become permanent?
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