The global energy storage market

Key drivers in the energy storage market

What is driving the push for energy storage?

1. Cost and performance improvements. Particularly relating to lithium-ion batteries, driven by expanding electric vehicle markets and related manufacturing economies of scale, costs are dropping while performance is improving.
2. Grid modernisation. The growth of battery storage market goes hand-in-hand with grid modernisation efforts, including the transition to smart grids. Batteries help to unlock the full potential of smart technologies, and vice versa.
3. Global movement toward renewables. Global renewable energy trends also driving adoption of battery storage solutions. This is especially apparent within the corporate and public sectors.
4. Participation in wholesale electricity markets. Battery storage can help balance the grid and improve power quality regardless of the generation source. Nearly every nation we examined is revamping its wholesale energy storage market structure to allow batteries to provide capacity and ancillary services.
5. Financial incentives. South Korea, Italy, and other nations are increasing the availability of financial incentives for storage investment. This reflects the growing awareness of policymakers of the range of benefits battery storage can deliver throughout the electricity value chain.
6. Phase-outs of FITs or net metering. Reduction of feed-in-tariffs (FITs) or net metering payments is emerging as a driver of behind-the-meter battery deployments in some countries, as customers strive to derive maximum value from their rooftop solar installations in the absence of these incentives.
7. Desire for self-sufficiency. Motivations for purchasing storage systems are not purely financial. In Germany, for example, ecological motives, independence from utilities, resiliency, and technical curiosity are all thought to be motivations.¹ Similarly, self-sufficiency is a strong driver in Italy, the United Kingdom, and Australia.^{2, 3}
8. National policy. Many countries are turning to renewable energy storage to reduce dependence on energy imports, enhance the reliability and resiliency of their systems, and move toward environmental and decarbonisation targets.

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Challenges in global battery storage markets

Prominent barriers to storage deployment can be traced to the speed with which battery storage technologies and their applications are evolving, and to the multiplicity and flexibility of battery storage. They include:

1. Perceptions of high prices. Costs have been dropping so quickly that decision-makers may have outdated notions about the price of systems, thinking that batteries still cost the same as they did a couple of years ago, or even six months ago.
2. Lack of standardisation. Participants in early-stage markets often contend with diverse technical requirements as well as varied processes and policies. Battery suppliers are no exception, making lack of standardisation a roadblock to further deployment.
3. Outdated regulatory policy and market design. As can be expected with emerging technologies, regulatory policy is lagging the energy storage technology that exists today. Besides wholesale market rules, retail rules will also need to be updated, especially as residential and commercial and industrial interest grows.
4. Incomplete definition of energy storage. The energy storage market is having an identity crisis, with stakeholders and policymakers around the world wrestling with how to define fast-acting battery storage.

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The storage story

The story of the energy storage market isn't just about integrating intermittent wind and solar output: Battery solutions, which can be deployed rapidly and with pinpoint precision, can be used to make the overall grid more efficient and resilient, regardless of the generation sources. This makes the storage story all the more compelling.

Projected global cumulative storage deployment by country 2018–2030

Source: Bloomberg New Energy Finance

*Click to enlarge

To learn more about the progress and promise of battery storage as a global phenomenon, we invite you to download the full report to explore the country-specific data and use cases featured throughout this paper.

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