Investing in hydrogen
Ready, set, net zero
Achieving the UK's net zero target by 2050 will be a challenge. Hydrogen can make a substantial contribution, but it needs investment and policy support to establish demand, increase the scale of deployment and reduce costs. The Ten Point Plan for a Green Industrial Revolution confirms the government’s commitment to drive the growth of low carbon hydrogen in the UK through a range of measures. This includes publishing its hydrogen strategy, and setting out revenue mechanisms to attract private investment, as well as allocating further support for hydrogen production and hydrogen applications in heating.
We have created a bespoke model to help understand the cost of hydrogen in the UK across the value chain under different pathways. Our analysis highlights areas for cost reduction and identifies factors that could make hydrogen more attractive to investors.
The role of hydrogen
The UK will need to replace all fossil fuel energy sources to meet the net zero target by 2050. Hydrogen can help reduce carbon emissions across a number of sectors.

Hydrogen pathways
A number of pathways have been suggested for the UK to meet its net zero target and hydrogen plays an important role in each. However, it is uncertain how much hydrogen will be required and in which sectors it will be deployed.

The cost of hydrogen
Building a hydrogen economy will require substantial and targeted investment. The chapter sets out the findings of our bespoke model that shows the levelised cost of hydrogen in each segment of the hydrogen value chain – production, conversion, storage and transport. The model also helps estimate the investment needed for production technologies and highlights the need for minimising the cost of production, conversion and transport to improve hydrogen’s commercial competitiveness.

Making hydrogen more attractive to investors
Considering the size of the challenge and the urgency to make decisions, investors need to be confident that there will be demand for low carbon or carbon-free hydrogen and that they will see a good return on their investments. Therefore, there is a pressing need for targeted policy interventions that are summarised in the final chapter of the report.

Five questions executives need to ask themselves
- Which parts of the hydrogen value chain offer opportunities for your company?
- What role could the government play in supporting hydrogen in the future and how could this drive investment?
- How can hydrogen help oil, gas and chemicals companies progress against their decarbonisation targets?
- What impact could the developing hydrogen market have on power and utilities companies?
- What solutions could industrial companies offer the growing energy transition space?
How we can help

Looking to invest in hydrogen?
Please request a briefing session if you would like our team to discuss the results or analysis in more detail with you.
Key contacts

Daniel Grosvenor
Renewables Leader, UK
+44 (0)20 7007 1971
Email Daniel

Andrew Barroso
Energy, Resources and Industrials, Director, Financial Advisory
+44 20 7303 6008
Email Andrew

Andrius Cialka
Energy, Resources and Industrials, Assistant Director, Financial Advisory
+44 (0)20 7007 7464
Email Andrius

Netti Farkas Mills
Energy, Resources and Industrials, Senior Insight Manager
+44 (0)20 7303 8927
Email Netti
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