Deloitte CFO Survey: 2024 Q4

CFOs double down on costs

The quarterly Deloitte CFO Survey has been gauging sentiment and balance-sheet strategies among the UK’s largest businesses since 2007.

Key findings
 

  • CFOs are responding to the upcoming rise in employer NICs by cutting costs
  • UK corporates are expected to cut capex, discretionary spending and hiring over the next 12 months, reporting the sharpest fall in hiring expectations since the pandemic
  • Finance leaders expect the Bank of England to reduce interest rates to 4.0% by the end of 2025
  • Business optimism has fallen but remains well above the lows seen in 2020 and 2022
  • CFOs rate the UK as a more attractive destination for investment than ‘developed Europe’

“With cost control to the fore in the wake of the Budget, CFOs have trimmed expectations for corporate investment, discretionary spending and hiring in the next 12 months. But despite a fall in business confidence, we expect to see UK growth picking up over the summer on the back of easy fiscal policy and interest rate reductions, with GDP growth likely to exceed the 2024 outturn and the performance of the euro area. The UK ranks as a more attractive location for investment than the euro area, but overall, the US ranks by some margin as the most attractive destination for business investment highlighting the competitive challenge posed by a fast-growing US economy. 2025 seems likely to be a year of continued if modest UK growth. Looking ahead, a continued emphasis on policies to unlock the UK’s potential remain key to shifting the trajectory of activity.”

Ian Stewart, Chief Economist at Deloitte

Explore the data
 

Download the PDF to access all the historical data series from the Deloitte CFO Survey. Data from the CFO Survey is also hosted on Thomson Reuters Datastream, Bloomberg, Factset and Macrobond. Please feel free to use any of the data series in your documents or presentations.

Email Tom Simmons to receive a copy of our spreadsheet containing our CFO Survey data.

The Deloitte CFO Survey: 2024 Q3
Geopolitical risk to the fore

The Deloitte CFO Survey: 2024 Q2
Confidence up, uncertainty down

The Deloitte CFO Survey: 2024 Q1
Turning the corner

The Deloitte CFO Survey: 2023 Q4
A positive start to 2024

The Deloitte CFO Survey: 2023 Q3
Debt is out of favour

The Deloitte CFO Survey: 2023 Q2
Interest rate worries

The Deloitte CFO Survey: 2023 Q1
Business confidence bounces

The Deloitte CFO Survey: 2022 Q4
Credit conditions tighten

The Deloitte CFO Survey: 2022 Q3
The credit squeeze is here

The Deloitte CFO Survey: 2022 Q2
Braced for recession

The Deloitte CFO Survey: 2022 Q1
Growth in a riskier world

The Deloitte CFO Survey: 2021 Q4
Going for Growth

The Deloitte CFO Survey: 2021 Q3
Investment is the focus

The Deloitte CFO Survey: 2021 Q2
Growth is the priority

The Deloitte CFO Survey: 2021 Q1
CFO optimism reaches record levels

The Deloitte CFO Survey: 2020 Q4
2021: Lasting change and growth

The Deloitte CFO Survey: 2020 Q3
The long COVID recovery

The Deloitte CFO Survey: 2020 Q2
No quick bounce back

The Deloitte CFO Survey: 2020 Q1
Crash, slow recovery, lasting change

The Deloitte CFO Survey: 2019 Q4
Business confidence soars

The Deloitte CFO Survey: 2019 Q3
Persistent uncertainty takes its toll

The Deloitte CFO Survey: 2019 Q2
Corporate caution, financial market optimism

The Deloitte CFO Survey: 2019 Q1
The dash for cash

The Deloitte CFO Survey: 2018 Q4
Cost is king

The Deloitte CFO Survey: 2018 Q3
Deal or no deal – that is the question

The Deloitte CFO Survey: 2018 Q2
Defensive and watchful

The Deloitte CFO Survey: 2018 Q1
Brexit transition boosts business confidence

The Deloitte CFO Survey: 2017 Q4
Focus on cost control, no retreat on growth

The Deloitte CFO Survey: 2017 Q3
Optimism bounces

The Deloitte CFO Survey: 2017 Q2
Post election dip in business confidence

The Deloitte CFO Survey: 2017 Q1
Brexit shock eases

The Deloitte CFO Survey: 2016 Q4
Greater optimism yet to ignite risk appetite

The Deloitte CFO Survey: 2016 Q3
Brexit looms large

The Deloitte CFO Survey: 2016 Q2
Brexit blow to business confidence

Did you find this useful?

Thanks for your feedback