Growth through financial inclusion  

Financial inclusion is a concern for approximately half of UK banking and insurance customers. The changing social and economic drivers in recent years have worsened a situation that was previously affecting millions of people in the UK. Now even more people are suffering poor financial wellbeing and previously comfortable groups are falling into financial difficulty - with many finding that they are not able to access the financial products and services they need to get their lives back on track.

We believe that now is a critical time for the Government, Regulators and Financial Services Providers to prioritise financial inclusion to better serve their customers and support those left behind by our current financial system. There is an opportunity to attract and retain customers by demonstrating their commitment to social impact. At Deloitte we are passionate about driving real change in this space in line with our strategic priority to build a better financial system which is why we have established a Financial Inclusion Capability to achieve our mission to be a campaigner, a catalyst and a connector.

Cost of Living

In July 2023, the Financial Inclusion team commissioned research to understand the impact the rising cost of living was having on banking and insurance customers across the UK. We surveyed over 2500 retail banking and 2500 insurance customers.

The objective of this study was to provide greater insight to financial services providers on the impact to their customers:

• To understand how behaviours outlined in our first piece of research have shifted as the cost of living has continued to rise
• Provides an understanding on the approachability and accessibility of the support financial providers are putting in place for customers during the cost of living challenges
• Insight to how different demographics (age, gender, ethnicity, disability, geography) may be harder hit during the current economic challenges

Within these findings we highlight the shifting customer behaviours, provide insight into their level of financial resilience and where they need more focused support from their providers to safeguard their longer-term financial security.

A note on the methodology

These findings are based on a customer survey carried out by independent market research agency on behalf of Deloitte. This survey was conducted online with a nationally representative sample of more than 5,000 UK adults aged 18+, between 26th July and 3rd August 2023.