Deloitte Digital Consumer Trends is a global survey on technology, media and telecommunications. Fieldwork takes place annually to ask people how they use, experience, and buy all manner of digital products. In the UK, questions were asked to a nationally representative sample of 4,160 people between April and May 2022.
In this special report, Deloitte will cover device adoption and usage. It poses questions about which devices people have access to, and how often they use those devices. It compares the trajectory of saturated markets like smartphones, with newer markets like voice assisted speakers and virtual reality headsets. And it speculates on our future relationship with devices amid the economic squeeze.
“A question we are perennially asked is: what is the new smartphone? In our view, there is no device which has the same combination of processing power, connectivity, screen, user interface and security that has even a remote possibility of displacing the smartphone. The device most likely to replace our current smartphone… is our next smartphone. But looking ahead for the next 12 months, consumer confidence will have a major influence on demand for devices. The industry needs to prepare for longer replacement cycles, by looking to supplementary revenue streams and strategic partnerships.”