Deloitte Digital Consumer Trends is a global survey on technology, media and telecommunications. Fieldwork takes place annually to ask people how they use, experience, and buy all manner of digital products. In the UK, questions were asked to a nationally representative sample of 4,160 people between April and May 2022.
In this special report, Deloitte will cover the gaming industry. It poses questions about which demographics are playing games, their device preferences, what genres they play, and crucially, how they like to pay for games. In doing so, it covers the impact of gaming subscriptions and in-game transactions.
“In 2022, we may find ourselves with less time to play games, but the industry is not going anywhere. Gaming is no longer confined to consoles and PCs: spend on mobile games is far higher than on consoles and PCs. Crucially, the modern gaming market is incredibly diverse, and in-game transactions and subscriptions are not for everyone. Given the size of the market, the variety of gamers and the range of their tastes, it is clear that industry leaders will need to sustain different platforms, devices and business models in decades to come. It is game on.”