Deloitte Digital Consumer Trends is a global survey on technology, media and telecommunications. Fieldwork takes place annually to ask people how they use, experience, and buy digital products. In the UK, questions were asked to a nationally representative sample of 4,160 people between April and May 2022.
In this special report, Deloitte will cover the circular economy potential for smartphones. It explores why people, generally, do not trade-in or sell their old devices. It also assesses why people usually buy brand-new devices, and the barriers that exists to adoption of second-hand phones. Read our full report to see how the industry and regulators might create change to grow the market for used smartphones.
“One billion pounds is sitting in our cupboards right now, in the form old phones. And that only counts the twenty-four million retained in the last three years. The industry can and should unleash this value. Consumers need to be educated on how much their phone is worth, be sure their old data is secure, be offered affordable insurance they can trust, and be given ultra-convenient trade-in options. And the stakes are high. Reusing old mobiles could save more than just money… it could help save the planet too.”