The future of TV

Six views on the next five years for the UK’s TV industry

'I hate television. I hate it as much as peanuts. But I can't stop eating peanuts.’
- Orson Welles

The UK’s TV market has lived through massive change over the past five years. Niche brands have gone mainstream. Bingeing has become commonplace. Digital ad revenues have surged. Yet traditional TV has remained resilient: advertising remains strong; audiences reach into the tens of millions; TV programmes drive the national conversation. But what of the next five years? In this report, we explore what may come, looking at topics such as the future of TV advertising, the atomisation of the audience, the rise of the silver SVOD user and the implications of pay TV for pocket money.

The television set

The atomisation of the television audience


Television advertising remains resilient and rocky

Pay TV for pocket money

The Rise Of The Silver VODder

Key contacts

Ed Shedd

North West Europe TMT Industry Leader

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