The future of TV
Six views on the next five years for the UK’s TV industry
'I hate television. I hate it as much as peanuts. But I can't stop eating peanuts.’
- Orson Welles
The UK’s TV market has lived through massive change over the past five years. Niche brands have gone mainstream. Bingeing has become commonplace. Digital ad revenues have surged. Yet traditional TV has remained resilient: advertising remains strong; audiences reach into the tens of millions; TV programmes drive the national conversation. But what of the next five years? In this report, we explore what may come, looking at topics such as the future of TV advertising, the atomisation of the audience, the rise of the silver SVOD user and the implications of pay TV for pocket money.
SYMPHONIC C-SUITE:
Demands C-level leaders to operate as a cohesive team rather than independent functional experts
HR Imperative
Employ a team-centric, networked, and agile organisation structure that leverages data across the organisation
to make critical business decisions
Oracle Differentiators
Oracle's integrated cloud-based multi-pillar solution connects all areas of the organisation to support
collaborative digital business models
LONGEVITY DIVIDEND:
Requires innovative practices and policies to support extended careers
HR Imperative
• Partner with older workers to develop new career models
• Recognise seasoned employees as a proven competitive advantage
Oracle Differentiators
Succession planning and predictive analytics highlight opportunities to partner workers across generations
to share institutional knowledge and develop an inclusive workforce
AI, ROBOTICS, AND AUTOMATION:
Recognises that technologies are most effective when they complement humans, not replace them
HR Imperative
• Rethink "work architecture" to benefit organizations, teams, and individuals
• Analyse new combinations of machines and humans working together
Oracle Differentiators
Intelligent bots extend the application through interactions with products like Amazon Echo, Google Home,
and Apple Siri
WORKFORCE ECOSYSTEM:
Recognizes the need to strategically manage relationships beyond the enterprise
HR Imperative
Extend talent management approaches across a varied portfolio of workers, talent networks, and service
providers
Oracle Differentiators
Support for multiple work relationships allow organisations to manage employees and contingent workers
together, extending access to talent management approaches across all work relation types
NEW REWARDS:
Need a more personalised, agile, and holistic approach
HR Imperative
• Create programs that are aligned with individual preferences
• Provide compensation programs that are delivered more continuously
Oracle Differentiators
Compensation empowers managerial use of Stock, Merit, Promotion, Market Adjustments and other components
to best reward and retain individuals across all work relationships
CITIZENSHIP AND SOCIAL IMPACT:
Has bearing on an organisation's financial performance and brand value
HR Imperative
• Take an intense look at organisations' impact on society
• Make citizenship a core part of strategy and identity
Oracle Differentiators
"My Volunteering" enables employees to be philanthropic by identifying and participating in
volunteer projects their company supports
HYPER-CONNECTED WORKPLACE:
Implements tools that improve performance and promote necessary collaboration
HR Imperative
Determine which tools are best for the organisation and how to use them
Oracle Differentiators
Social Networking promotes employees to collaborate and communicate effectively while sharing documents,
files, and ideas cross-functional within a familiar user experience
CAREERS TO EXPERIENCES:
Understands, develops, and implements a variety of solutions to support 21st-century careers
HR Imperative
Provide tailored solutions that empower individuals to navigate 21st-century careers and access and develop
the skills of the future
Oracle Differentiators
AI helps individuals proactively explore and compare career paths across all disciplines to identify
and develop an individualised plan to achieve future career goals
WELL-BEING:
Becomes a core responsibility of corporate citizenship and performance strategy
HR Imperative
Provide a robust suite of well-being programs focused on physical, mental, financial, and spiritual health
Oracle Differentiators
Work Life Applications help improve productivity by helping employees holistically view their total work
and personal well-being
PEOPLE DATA:
Understands how to mitigate the risks that impact their consumer brand
HR Imperative
Be vigilant about data quality, data security, and the accuracy of machine-driven decisions
Oracle Differentiators
Data entry controlled by business flows to ensure quality. Advanced HCM Controls detect security anomalies
to mitigate risk and strengthen compliance
Key contacts
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