Media Consumer 2015
The signal and the noise
This year marks the ninth annual Media Consumer Survey, presenting our view on the major trends that are impacting the media landscape and how the UK population ‘consumes’ media.
The landscape for the UK media consumer is substantially different to what it was just 5 years ago. The advancement of smartphones, 4G coverage and social media, are a few examples that have all proliferated and changed the way we consume media.
Visit our dedicated site to discover more on the latest trends and findings and our generational media consumer personas: TV usage is now based on habits, short form video is becoming a media category in its own right and consumers are turning into social media connoisseurs watching big blockbuster releases on demand and checking the latest news online.
About the research
This is the ninth annual edition of research commissioned by Deloitte’s Media & Entertainment practice.
Focusing on four generations of respondents, the survey provides a ‘reality check’ on how consumers between the ages of 16 and 75 are interacting with media, entertainment, and information, and what their preferences might be in the future.
The survey was carried out by an independent research firm (IPSOS Mori) during March 2015, using an online methodology with 2,000 consumers in the UK.
This year we also extended our approach to interview 16-18 year old students in focus groups at St. Mary Magdalene Academy in Islington, London and City of London Freemen’s School, Surrey.