Mobile Consumer Survey 2018: The UK cut has been saved
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Mobile Consumer Survey 2018: The UK cut
The smartphone has become intertwined into our daily lives, with ninety five percent of smartphone owners using their devices on a daily basis. Smartphone capabilities and utilities are becoming ever greater and usage continues to evolve, and should continue to do so for years to come.
The eighth edition of Deloitte’s Mobile Consumer Survey: The UK Cut explores some of the key themes that this year’s Mobile Consumer survey has revealed, how they are disrupting the mobile landscape today and likely to impact it in the next five years.
Key findings
- Smartphone ownership continues to increase, 87% of respondents claiming to own or have access to one, 2% higher than last year;
- Ownership of tablets and e-readers have fallen by 4%;
- 64% of respondents claim that their personal smartphone usage at work distracts them;
- 12% of respondents would switch to 5G networks as soon as they become available;
- More than half (57%) of voice assisted speakers have been used in the last day, and 84% have used their device in the last week;
- 48% use fingerprint recognition to authorise payments and purchases, an increase of 13 percentage points in one year;
- 84% of respondents are concerned that their personal data is being shared with third parties;
Previous edition: Mobile Consumer Survey 2017
The smartphone is a mere decade old, and with every year has become ever more integral to people’s lives. It has become more versatile, absorbing a growing range of functions, from communication to navigation, from breaking global news to memorising personal stories. And it is likely to be used even more intensively over the coming years, as its capability and utility continues to increase.
About the research
Deloitte’s seventh annual edition Mobile Consumer Survey provides unique insight into the mobile behaviour of nearly 54,150 respondents across 35 countries, with the sample for the UK covering 4,150 respondents aged 16-75.
Results for other countries are also available upon request.
For further information about this research, please contact: mobileconsumer@deloitte.co.uk
