Skip to main content
Research:
Research
06 Feb 2023
5 minute read

Accelerate your B2B Transformation

Fastlane, Deloitte Digital's Salesforce B2B commerce and marketing accelerator – extended value, flexible & scalable. Designed for an accelerated go-to-market and enhanced buyer experience.

In today's fast-paced market, organizations leverage digital transformation to create sustainable business value. Deloitte Digital created the “FastLane” accelerator to speed up digital B2B transformation while leveraging future-proof solutions. Our Marketing and Commerce experts have joined forces in a prebuilt accelerator, powered by our strong partnership with Salesforce.

Want to know more about FastLane?
164 KB PDF
Want to transition from Classic to Lightning?
130 KB PDF

The FastLane accelerator leverages the Salesforce B2B ecosystem to cater for your customer's end-to-end journey. With B2B Commerce Cloud, FastLane enables an optimized buyer experience by utilizing the power of a commerce storefront, complemented by Order Management and Embedded Apps such as the Reorder Portal and Pay Now, while Marketing Cloud capabilities guarantee automated guidance and follow-up before, during and after a purchase. The platform setup can be supplemented with a CDP, offering optimized insights into behavioral data of your customers and real-time actioning of these insights.

What's in it for you?

FastLane accelerator provides a complete set of pre-built functionalities, ranging from predefined journeys, extended features, up to ready-to-go templates and pre-set-up code frameworks.

Three benefits will accelerate your business’ digital transformation:

  • Enable journey design with pre-integrated capabilities across commerce and marketing, leveraging best practices and Deloitte business experience.
  • Accelerate set-up time and ensure scalability through Deloitte’s CTA standard and frameworks.
  • Fit the solution to your business context in a more flexible way with our extended features and re-worked code frameworks.

The ultimate objective remains to speed up your digital go-to-market and create value fast.

With our FastLane integrated solution, silos between your marketing and sales departments are removed, and your customer experience and engagement reach higher levels, faster.

Discover more about the solution

Did you find this useful?

Yes
No

Thanks for your feedback

If you would like to help improve Deloitte.com further, please complete a 3-minute survey

Your feedback is important to us

To tell us what you think, please update your settings to accept analytics and performance cookies.

Need help updating cookies?

Key contacts

Kathleen Peeters

Advertising, Marketing & Commerce Leader
+32 2 301 89 08

Lennert De Rudder

Director in Consulting
+ 32 2 749 58 29

Recommendations

CIO insights and trends

Chief Information Officers rarely have time to rest. To help CIOs keep pace with technology innovation and new business practices, we offer a mix of innovative thinking and practical advice for CIOs–all designed to help you turn new developments in the IT landscape into more value for your business.
Research
6 minute read

Cloud-enabled data center modernisation

Deloitte Belgium shares the seven key success factors for cloud-enabled data center modernisations, ranging from executive alignment to security.
Research
5 minute read

Data governance | Deloitte Belgium

Apply the 10 design principles listed in Deloitte Belgium’s article at any stage of your data governance journey to successfully create value from your data.
Research
5 minute read

2022 Deloitte CxO Sustainability Report | Deloitte Global

CxOs’ apprehensions about the planet’s climate have increased over the last several months, as has their optimism that immediate action can make a difference. But there are multiple disconnects between these business leaders’ opinions and motivations, the actions their organizations are taking, and the impact they’re having.
Research
5 minute read