2023 Global Automotive Consumer Study


2023 Global Automotive Consumer Study

The Canadian findings

What consumer trends and disruptive technologies will have the most impact on the automotive industry in the coming year? For more than a decade, Deloitte has published data and insights in a global automotive consumer study that can help companies overcome industry challenges and thrive. Explore key findings on the evolution of mobility, smart cities, connectivity, transportation, and other issues surrounding the movement of people and goods.

A global shift to electric vehicles revs up the future of mobility.

From September to October 2022, Deloitte surveyed more than 26,000 consumers in 24 countries—including more than 1,000 in Canada—to explore a variety of critical issues that are impacting the automotive sector. We wanted to know what’s happening in electric vehicle (EV) adoption, brand perception, and advanced technology deployment. The 2023 automotive consumer study provides important insights that can help Canadian companies prioritize and better position their business strategies and investments.

Four key trends emerged:

  1. Despite rising consumer interest in EVs, there are challenges—is the transition moving fast enough to meet emissions reduction targets?
  2. There’s one unexpected benefit of the inventory crisis: the possibility of building to order.
  3. Dealers generate the most trust among consumers, signalling the important role they play in the value chain.
  4. Selling subscriptions to internet-connected vehicle services could be a challenge.

For more details on these evolving automotive consumer trends, read the 2023 Global Automotive Consumer Report.

To discuss the Canadian key findings, please contact Ryan Robinson.

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