Bold bets for our country
It’s time for deliberate action

Few people could have predicted 25 years ago how important the bold bet represented by NAAEC would become to its participants’ prosperity. Yet without it, and without the courage of the leaders of Canada, Mexico, and the United States to incorporate environmental protections into a trade agreement, we might never have seen how NAFTA would grow the North American economy to the benefit of all three countries.

As Deloitte argues in its Bold bets for our country report, Canada needs more strategic thinking like this to address the challenges and opportunities we face as a country. That means not shying away from hard discussions and big decisions that will take us toward the prosperous future we envision 25 years from now.

Bold and courageous decisions will help make Canada the best place to live and work.

Bold, courageous decisions like the one that brought us the North American Agreement on Environmental Cooperation, which made NAFTA possible.

Positive impact on Canadian quality of life

Jackpot

Great potential value with little complexity

Bold bet

Great potential value with significant challenges

Simple win

Limited value with relatively simple implementation

Simple win

Limited value with relatively simple implementation

Complexity

What is a bold bet?

In the context of a country it involves action — taken by citizens, government, the private sector — that puts the status quo at risk and steers the economy or society in a new and distinct direction.

Bold bets for our country: It’s time for deliberate action.

It's time to lead with courage.

Get in touch

At Deloitte, we believe Canada can continue to be the undisputed best place in the world to live and work over the next 25 years. Canada at 175 is our multi-year research initiative to study the issues at the heart of Canada’s future success and provide a perspective on our path to prosperity.

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