Sasha Tregebov

Doblin, Deloitte’s innovation consultancy


Sasha Tregebov

Bay Adelaide East

8 Adelaide Street West, Suite 200




M5H 0A9

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Sasha Tregebov is a Manager at Doblin, Deloitte’s innovation consultancy. Sasha has a proven track record leading complex strategy and innovation projects for governments across Canada and co-leads Deloitte’s Behavioural Insights capabilities nationally. His selected experience includes using behavioural science to promote small business regulatory compliance, improve access to income support programs, and better engage Canadians in their employment rights and responsibilities. He is the lead author of Insights to Impact: Harnessing Behavioural Science to Build Financial Wellbeing.

Sasha Tregebov