A Restoration in Hotel Loyalty
Developing a blueprint for reinventing loyalty programs
This survey of over 4,000 travelers provides surprising insights into hotel guests’ travel behaviors, attitudes, and engagement preferences.
Lack of brand affinity exists among all hotel travelers – even high frequency travelers.
In October 2012, Deloitte’s Travel, Hospitality, and Leisure practice engaged in extensive consumer loyalty research, surveying over 4,000 travelers and conducting two in-depth focus groups with frequent business and leisure travelers. This research has given us deep insights into hotel guests’ travel behaviors, attitudes, and engagement preferences.