Perspectives
Mobile Retailing
Are you ready for radical change?
According to Deloitte research, by 2016, smartphones, used as part of a shopping experience, could impact 17-21 percent of retail sales — a whopping $627-$752 billion. If you are not preparing for that today, you are already behind the curve.
Mobile technology is making possible the constantly connected consumer, and that is already impacting many parts of a retailer’s business: from operating models to cross-channel integration, from talent recruitment and compensation to IT investment, and from data mining to inventory management. When it comes to taking advantage of the mobile revolution, there is no “one size fits all” solution.
Mobility is anticipated to drive radical changes in business models.
Mobile affects everything - not just store operations, but also marketing and merchandising, cross-channel strategies and integration, organization and talent management, and technology investments. While mobile technology has far-reaching implications for a retailer's business model, there is no "one size fits all" solution.
In the near future, mobile technology will begin to affect each retailer's ability to attract new customers and retain old ones. For this reason, each retailer has to ask "How could mobile enable us to offer our customers a better shopping experience?" Being prepared for radical changes is an absolute
Mobile Retailing - Are you ready for radical change?