The sustainable consumer 

Conscious consumerism: Understanding the dilemmas of today’s consumer

Consumer behaviour changes rapidly, and often in unexpected ways. In order to make successful strategic business decisions, companies need to anticipate and respond to these shifts in consumer needs. Recently, we have seen the rise of Conscious Consumerism: consumers are making conscious choices about what, why, and how to buy products and services. How does this translate to the Dutch market? Are Dutch consumers truly making more conscious choices — or are they just saying that they are? To what extent are they willing to pay extra for more sustainable products, and what do they expect from other parties – manufacturers, retailers, government, regulators – to enable them to make more conscious decisions?

The cost of buying green

More consumers are prioritizing their personal finances over sustainable shopping. But that shouldn’t be perceived as a warning signal for future demand of sustainable goods—or the consumers’ commitment to the environment. Consumer companies, with an eye on the future, should examine their own organization’s beliefs today. What does your company need to believe to play a leading role in driving and shaping the climate change transformation in the times to come?

Explore more on sustainable shopping (Deloitte NL)

Are consumers still embracing sustainability?

In this research we explore how consumers are adopting a more sustainable lifestyle, discuss the main barriers to consumers behaving more sustainably, reflect on consumers’ most valued environmentally sustainable and ethical practices, ask what consumers need to lead a more sustainable lifestyle and evaluate the impact of COVID-19 on consumers’ adoption of a more sustainable lifestyle.

Check the key findings in sustainability and consumer behaviour (Deloitte NL)

Climate scenarios and consumer business

Consumer businesses face a complex web of climate-related risks and opportunities. In this report, we use a series of plausible future climate scenarios to untangle some of this complexity and illustrate how scenario analysis can aid effective decision-making.

4 different climate scenarios (Deloitte NL)

The conscious consumer connecting with health and sustainibility priorities

Deloitte commissioned a consumer survey about health and sustainability in grocery shopping in 15 European countries, across more than 17,000 consumers. This research aims to offer insights on consumer perspectives and the balancing act they face between health, sustainability and price when making food purchases.

Read more about our Conscious Consumer research (Deloitte NL)

Decarbonising road freight: getting into gear

Decarbonisation has become a global imperative and a priority for governments, companies, and society at large. This report is the second instalment in a series exploring the decarbonisation of harder-to-abate sectors. In this report, Deloitte together with Shell captures the industry view of how to decarbonise the road freight sector.

Learn how to decarbonise the road freight sector (Deloitte NL)

Europe’s Aviation Landscape in 2040

Imagine flying around Europe without worrying about your carbon footprint. In the not-so-distant future, planes will be 100% electric or will use sustainable fuels. What will the resulting European aviation landscape look like for travellers?

Find out about the key features of zero-carbon and zero-emissions planes, rewatch our webinar or download the report here (Deloitte NL)

Moving towards a sustainable future

To do our part to help the world achieve the goals of the Paris Agreement, Deloitte has launched WorldClimate, our strategy to drive responsible climate choices within our organization and beyond.

We recognize change starts within. Deloitte must set and meet higher standards for itself, empowering our professionals and connecting with our broader ecosystem to create solutions that facilitate the transition to a low carbon economy.

The opportunity to create a more sustainable world is at our collective fingertips, and we must all ask ourselves, “What climate action will I take today?”

Interested in our goals and commitments from around the world? You can learn more about WorldClimate here.