Efficient Management Reporting
How neuroscience and human centric design enable better reporting solutions
Challenges for communication of report information
Technological advancements made it possible to collect huge amounts of data on corporate activities. New sources of data have become available that can enhance the value of reports and support sound decision making of the report user.
Communication of relevant data, KPIs and bottom line messages are often lacking behind technological possibilities and neglecting perception capacities of users. Among others, the following challenges arise:
- The report structure is illogical and makes it hard for the user to interpret the provided data correctly
- The report layout is confusing and unappealing and does not highlight the most important information
- Illustrations in the report are not consistent which complicates the comparison of data
Furthermore, today’s reports are used by various stakeholder groups with varying information needs. Therefore, it is of great importance for modern reporting to ensure a tailored communication of all relevant and value-adding information for the user of the report.
Neuroscientific methods for the improvement of management report performance
The vision of modern reporting is to create user-friendly reports that master the increased complexity and support the decision making process of the user effectively. Therefore, current reports and their visualization have to be revalued to develop personalized reporting solutions that also meet the requirements of big data integration.
To meet the challenges, Deloitte Consulting and the Deloitte Neuroscience Institute have developed the human centric reporting approach that uses neuroscientific methods to analyze the quality of a report from a user’s perspective by making unconscious processes of the human body visible. Leading edge technologies enable the evaluation of a report with regard to the user’s perception and the generation of reporting solutions that are tailored to the user’s needs.
Cognitive processing and the motivation to search for data can be analyzed by measuring brain activity.
Spontaneous reactions to content can be understood through emotional reactions, measured by facial expressions.
Precise recording of eye tracking to identify focal points, attention, and individual prioritization and visualization of information.
Galvanic skin response (GSR)
Individual attention and stress values can be determined by measuring skin conductance.
The exclusive combination of reporting and neuroscientific expertise allows Deloitte to develop pioneering reporting finance and supply chain reporting solutions that include the design and application of dashboards.
Efficient management reporting for increased report usability and efficiency gains
The use of neuroscientific methods provides new insights into the quality of reports. It is an innovative approach that focuses on the user’s perception of the provided information. By putting the user in the center of attention, human centric reporting enables the client to build a customized and user-friendly report.
Use cases have shown that human centric reporting enables the client to introduce individualized reports that are easy to use, less complex and enable quick data interpretation and therefore improve the decision making process.
Furthermore, use cases have shown that human centric reporting also leads to efficiency gains by improved navigation and a clear provision of information. For instance, the time to find information in the report is reduced significantly by removing redundant factors and applying intuitive filter options. Hence, the improved usability of the reports shortened the overall report usage time and thus freed up capacity for other value-generating activities.
Overall, these are some of the striking benefits that can be generated by applying human centric design:
Key value-adding benefits for efficient reporting
- Increased acceptance of the report
- Ensure visibility of key numbers and messages in graphs and tables
- Ensure effective delivery of key messages within a report and guide user's attention towards key information
- Increased efficiency in daily operations by improved navigation and clear information layout and density
- Reduced risk for wrong business decisions as well as improved support for decision makers