Our strategy – Elevate
As of FY24, Deloitte Denmark has launched a new strategy in line with the announcement of our newly appointed CEO, Christian Jensby, who takes over from Anders Dons after 10 years in office.
The new strategy Elevate defines our enduring platform and the journey ahead and builds on the results from the 2020-2023 strategy: Connecting for Impact. With Connecting for Impact, we have taken Deloitte to the next level and that strategy has allowed us to continue to create an impact that matters for our clients, people and society – even in years disrupted by a pandemic, geopolitical uncertainty, and economic instability.
Today, we pursue the journey of Elevate in Denmark as an integral part of Deloitte Nordic and as a member of our 457,000 strong global organisation. As the name suggests, Elevate is all about movement, development, lift off: taking our firm to the next level. Not just sitting back and congratulating ourselves on our progress – but continuing to truly push the envelope.
Elevate is based upon two strategic aims and three strategic enablers. Our strategic aims are to be number one in client impact and number one in developing people. These aims are supported by three strategic enablers: the leading professional services brand in Denmark, a culture of distinction and integrity, and an effective internal business system, which makes us cost competitive and supports ease of doing business for our practitioners to focus on client service and talent development.
Number one in client impact
We want to serve the leading institutions in Denmark, including the globally leading, established, large Danish companies, small and medium-sized companies, and the ambitious up-and-comers and organisations across the public sector, from defence to healthcare.
We want to support leaders in these institutions on their most important transformations, across multiple business objectives from sales growth and M&A to supply chain, risk mitigation and sustainability.
At Deloitte, we believe that we do this best by combining and integrating a broad set of capabilities, from auditing and tax to deep technological expertise and management consulting. Most transformations will require all or many of these capabilities, and we differentiate ourselves by possessing the full range and integrating them in a seamless way for our clients.
We aspire to a leadership position in all market segments in which we compete. This entails ongoing ‘where to play’ choices within our five business units covering approximately 50 service lines as well as ‘how to win’ decisions on where to double down and invest. Deloitte Denmark will continue to pursue our goals in the context of an increasingly integrated global business.
Number one in developing people
Deloitte Denmark annually welcomes more than 800 new employees, from multiple educational backgrounds and multiple nationalities. This corresponds to three per cent of the number of annual graduates from Danish universities, meaning we benefit from a very diverse employee base spanning more than 50 nationalities.
With this comes responsibility and opportunity. We see ourselves as an important part of the broader Danish educational system, where we hire the best graduates and further accelerate their career-long development journey, helping them become successful as advisers and business leaders.
To enable a second to none learning opportunity, we are setting up a learning institution. The learning institution will be dedicated to providing training for Deloitte Denmark staff in an integrated way, as well as, over time, a platform for providing training for clients.