Leading the Sticks'n'Sushi sale as exclusive financial advisor
Exploring the potential of a sale becomes a natural consideration when a portfolio includes a restaurant asset that has undergone exponential growth and rapid expansion with a successful and proven concept across multiple countries and sales channels, including takeaway, delivery, and catering events.
This was the scenario with a prominent restaurant group in the premium casual dining segment, renowned for its Japanese cuisine complemented by strong Nordic influences, an admirable brand, and a unique restaurant ambience – Sticks'n'Sushi.
“We selected Deloitte as our financial advisor because of their extensive deal experience and track record of successful transactions in the consumer industry. Furthermore, we recognised Deloitte as a reputable brand within Private Equity Funds, both domestically in Denmark and internationally, which we believed would significantly benefit the sale of Sticks'n'Sushi. We have been incredibly pleased with the way they have handled the process”.
Jens Aaløse
Managing Partner in Maj Invest Equity
Impact on Sticks'n'Sushi sale
After experiencing strong international growth, Maj Invest Equity decided to explore a potential sale of Sticks'n'Sushi. Deloitte Corporate Finance was appointed as the exclusive financial advisor to Maj Invest Equity in the sales process. Ultimately, the process resulted in McWin Capital Partners successfully acquiring a majority stake in Sticks'n'Sushi, overcoming challenges such as low consumer sentiment and market turbulence.
“Being the lead advisor in an M&A sale process is an exciting opportunity that demands a complete team to meet such a responsibility. It provides a unique chance to showcase comprehensive knowledge and the ability to handle all aspects of the transaction, presenting a rewarding challenge for a dedicated team”.
Alexander Overgaard Andersen
Director in Deloitte Corporate Finance
Mastering market uncertainty
The consumer sector has faced significant challenges, largely due to the uncertainty caused by geopolitical factors, inflation and increasing interest rates. Making it particularly difficult to sell consumer assets in the current market environment, where consumer sentiment is difficult to navigate, and economic conditions are unpredictable.
“In the previous year, we faced a turbulent market influenced by geopolitical circumstances and record-high inflation. This has impacted the consumer segment, making our success in selling Sticks'n'Sushi a significant achievement and something to be proud of”.
Alexander Overgaard Andersen
Director in Deloitte Corporate Finance
Founded in 1994 as a single restaurant in Denmark, Sticks'n'Sushi has since expanded to operate 28 restaurants across Denmark, the UK, and Germany, with a workforce of over 1,500 employees.