Consumer Cyber Survey

In this survey, we focus on the consumer businesses in Denmark and especially the sector's ability to respond to the ever-increasing cybersecurity regulation and threats. Our study uncovers three major trends that may shed some light:

There is increased awareness of cybersecurity. It is no surprise that consumer businesses are more alert to cyber-attacks with several high-profile incidents reported in recent times. This has led to increased senior management attention to cybersecurity; yet, this seems to be a temporary interest linked to news coverage rather than a lasting, true understanding of the underlying problem.

There is also increased confidence, which may be misleading. With increased awareness, we have also seen an increase in self-confidence in terms of consumer companies’ perception of their cyber capabilities, e.g. how close they are to an ideal setup. This is surprising, given that several attacks have only recently exposed the same companies’ lack of preparedness and low maturity regarding the subject. We urge companies to be mindful of this false sense of security.

There are still several low-hanging fruits available for improvement. Similar to our survey on the public sector, there are several fundamental solutions that Danish consumer companies can implement to improve their cyber resiliency. These are “no regrets” capabilities that we expect every company to implement to a certain degree to firmly establish their security baseline.

In summary, it seems that Danish consumer companies have learned from regulations and cyber-attacks in the past few years but are yet to implement meaningful change for a lasting effect. What is alarming is the increasing self-confidence, which may be the result of increased awareness rather than actual cyber capability.

We hope you find this survey interesting. Please do not hesitate to contact us if you would like further information.