2022 Global Marketing Trends
The Danish cut
Thriving through customer centricity
Marketers are constantly evolving with the world around them. If last year was about responding to an unprecedented shock, this year is about recovering and, for those best positioned, thriving in this customer-centric world.
Our survey of 1,099 global executives revealed that many are prioritizing productivity, digital acceleration, customer engagement, and employee wellbeing as top outcomes to achieve over the next 12 months.
Combined with the insights from 500 Danish consumers, we see seven trends rising to the surface that can help marketers refine their approach to meeting the needs of people inside and outside of the organization, better navigate their data and technological environments, and deliver more holistic experiences for the humans they serve.
This site dives into the four most relevant trends among Danish consumers:
- Purpose – A beacon for growth
- Authentically inclusive marketing
- Building the intelligent creative engine
- Designing a human-first data experience