Point de vue
European hospitality industry survey 2021
How has the hotel industry perceived the crisis and what prospects does it foresee ? Who benefits from investments in Europe ?
Find the main conclusions of the survey on the European hotel industry conducted by Deloitte. The survey, which closed in November, represents the views of a cross-section of hospitality industry figures, including owners, operators, lenders, developers and investors.
1. Hotel industry sentiment
The hospitality leaders in our survey expect the main risks for the European and UK hospitality sectors for the next five years to relate to talent and the ongoing impact that the COVID-19 pandemic might have on predictability of demand. The impact of the pandemic is expected to be a bigger risk for the European sector, than for the UK. The increased staff costs has particularly risen as an important risk in this year’s survey, with the share of respondents selecting this for the UK sector surging from 9% last year to 59% and from 6% to 38% for the European hospitality sector.
Climate change action
While climate change action is seen to be appreciated by shareholders and stakeholders, less than half of our respondents think consumers are willing to pay more for sustainable products and services.
2. Focus sur l'Europe
European outlookand investment cycle
Hospitality leaders in our survey predict UK (45%), Spain (42%), Greece (38%) and particularly Portugal (49%) to be in an upturn in 2022.
Sur le même sujet
Le secteur a-t-il enfin retrouvé son niveau prépandémique ?
Quels sont les impacts de la crise sur les voyages ?