The path to 2020

Taking the long view of retail market entry

Many markets, particularly the BRICs, have received a great deal of attention from retailers looking to expand internationally. The question is, which markets might they consider in the short-term? Which ones are likely to offer great opportunity 4-5 years down the road? And which ones are off the retail radar for now, but may offer significantly improved prospects in a decade? This report is the latest in the “Hidden Heroes” series co-authored by Deloitte and Planet Retail, which examines overlooked or undervalued retail markets around the world.

The path to 2020
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