Will generative AI win over the gambling industry? Place your bets!

Deloitte explores the present and potential future applications of various AI solutionsin the gambling sector

Artificial intelligence (AI) has seamlessly woven itself into the fabric of our daily lives, quietly shaping our experiences in ways we might not always recognize. Whether it’s movie recommendations on Netflix, the reassuring voice of Amazon’s Alexa, or the intuitive autocorrect on our smart phones, AI already surrounds us. The public introduction of ChatGPT marked a new beginning(1) generative AI (GenAI), with a new breed of solutions, captured the attention of users from university students to corporate leaders. But how can GenAI add value over existing AI solutions and create a new world of entertainment in the gambling domain?

May 2024

In this article, Deloitte Global’s Lottery & Gambling Centre of Excellence takes a deep dive into how current predictive analytics and newer GenAI technologies can be utilized to enhance, personalize, and revolutionize the gambling experience. We will showcase some existing use cases and general scenarios where the technology is supercharging gambling companies; we will highlight some of the pain points gambling actors face today, for which implementing GenAI solutions could be a game changer; and we will delve into some of the cutting-edge AI innovations that could be applied to the gambling industry.

Download Deloitte's article and learn more about the details!

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