The greenwashing risk round up

Companies are responding to the green transition in multiple ways, from innovating their business models and working with new partners in the value chain to marketing their environmental credentials and communicating their sustainability goals to customers, investors, and the wider civil society. At the same time, stakeholders, regulators, advertising or competition authorities are increasing their expectations and scrutiny of companies, which results in higher greenwashing risk. To minimise their exposure, companies must ensure there is no mismatch between what they say they are doing and what they are doing.

The greenwashing risk round up is a series of short video insights to help companies unravel the regulatory complexity surrounding greenwashing. In each episode, the EMEA Sustainability Regulation Hub brings together Deloitte subject matter experts to explore how your organisation can navigate greenwashing risk and stay true to your sustainability promises.

Episode one

Promise keeping, building rigour into marketing and communicating trust

Helena Barton (Partner in Sustainability & Climate), Magda Puzniak-Holford (Senior Manager in the EMEA Sustainability Regulation Hub) and Adela Sobaler (Senior Manager in Sustainability & Climate), explore the different ways greenwashing risk can materialise and affect brand, and the steps companies can take to protect themselves from this risk.

Episode two

The role of governance and culture to prevent greenwashing

Marie Voldby (Partner in ESG Assurance), Laura Klapwijk (Partner in FA - Forensic) and Francisco Faraco (Partner in Risk Advisory) look at the key role governance and culture can play in supporting a company’s commitment to preventing greenwashing.

Episode three

Looking beyond greenwashing risk – misconduct and financial crime

Rozemarijn Bloemendal (Partner in Corporate Law) and Maarten Rijssenbeek (Partner in Forensic and Financial Crime) explore how greenwashing risk can overlap with financial crime, criminal liability and wider ESG misconduct.