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Future of Retail
Emerging Landscape of Omni-Channel Commerce in India
The Indian retail sector continues to be a significant force in the domestic and global context. Retail is a major contributor to India’s GDP and employment, and India is expected to be the third- largest consumer market by 2030. India’s retail industry has gone through multiple disruptions over the last few years, from new business models and improved customer experience to growing digitalisation across the value chain. Over the next decade, several disruptions are expected to transform India’s retail sector. To understand and navigate these changes, Deloitte has identified six forces through extensive research, which will play a fundamental role in shaping the retail industry.
Deloitte India's report attributes these projections to the rapid growth of e-commerce in tier-2 and tier-3 cities, which have surpassed tier-1 markets in terms of total orders. In 2022, these cities accounted for over 60 percent of all orders, with tier-3 cities experiencing a remarkable 65 percent growth in order volume and tier-2 cities witnessing a substantial 50 percent growth. Meanwhile, tier-1 cities observed a modest 10 percent growth.
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