Perspectives
Revving up the growth engine
Leveraging start-up principles and practices to break the growth paradox with Growth Hacking
Conventional growth strategies are high-risk, high-reward endeavours. By implementing a Growth Hacking practice, however, leaders can harness the collective power of numerous small-scale, targeted experiments to break existing trade-offs and shift towards a low-risk, high-reward growth paradigm.
Conventional growth strategies are high-risk, high-reward endeavours. By implementing a Growth Hacking practice, however, leaders can harness the collective power of numerous small-scale, targeted experiments to break existing trade-offs and shift towards a low-risk, high-reward growth paradigm.
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