Mark de Koo

Mark de Koo is Director in Digital Marketing at Deloitte Consulting in the Netherlands.

Working within the Deloitte Digital service line, Mark is focused on the implementation of digital & closed-loop online marketing to create a seamless omni-channel customer experience with real-time personalized customer interaction. He works with tools like (online) marketing automation (e.g. Adobe Marketing Cloud), customer journeys, advanced predictive behavioural analytics and customer lifetime value to maximize customer interaction intelligence.

Next to this, Mark has a large experience on leadership and cultural development.