Zoom Out / Zoom In


Zoom Out / Zoom In

Shaping the future of your industry.

Our Zoom Out Zoom In Labs helps you break through the noise and discover the business opportunities of the future.

What factors will influence your operating model ten years from now?

Can anyone really know when technology, society, and business are all constantly changing? As they do, the most relevant developments may well be occurring on the periphery of your organization, not at its heart. And so your business of the future is waiting at the edge of your business right now.

How it works

Over a series of sessions, Zoom Out Zoom In Labs will help you to shape a clear vision of your future business.

We start by outlining essential beliefs about the world, your industry and your company, before translating them into concrete initiatives that represent an alternative to reactive strategy and incremental changes.

Together we identify, understand, and start to anticipate the significant changes that could lead you to revisit growth and value creation strategies, make new strategic choices, and implement important strategic moves.

And by illuminating the possible kinds of transformations that might be necessary, we establish a robust platform ready to meet the challenges of tomorrow.

Actionable results

Zoom Out Zoom In Labs are designed to put innovative ideas into action, not just words. We guide you through the fuzzy front end of innovation and help you to harness the influence of C-level sponsorship.

'Zoom Out Zoom In' strategy explained

Find your future

To find out more about Zoom Out Zoom In Labs, email us at c4e@deloitte.nl


Maarten Oonk

Maarten Oonk


Maarten Oonk, Director New Business for EMEA at Deloitte Center for the Edge, is an expert on transformation, disruption and exponential technologies. At Deloitte’s Center for the Edge, he helps senio... More