Emerging digital trends for market leaders in the consumer industry

Become digital and pandemic-proof

Thriving in the post-COVID-19 world calls for a business transformation strongly rooted in digital. The digitization of business models will continue just as bandwidth, connectivity and computational power will keep increasing. As technology enables companies to create and capture in new and efficient ways, these companies become digital and pandemic-proof. The transformations by market leaders into digital companies show six emerging trends that manifest as paths to digital success.

Venkat Venkatraman, writer of The Digital Matrix: New Rules for Business Transformation Through Technology, provides a model to grow and accelerate in this digital age. Placing the emerging digital trends along the model’s axes of speed, scale and scope, these are:

The next articles will take a deep-dives into these six key trends and explore how they enable your business transformation. Sign-up here to receive the deep-dives as one of the first in your inbox. 

The CMO has the floor now

It’s a great time to be a CMO now. The current crisis comes with the opportunity to transform the business and thrive in the new normal. The CMO sets the agenda for growth and long term business continuity. But don’t wait too long. As Voltaire once said: “Perfect is the enemy of good”. Just start by identifying the key areas of growth, seeing how the trends help you to unlock that growth and get going. With the customer as the source of inspiration, you can address your challenges one by one. Make your marketing, sales and innovation a continuously improving process in which the customer is part of the input, creation and validation. As each step produces reliable data and insights that you can translate into actions and more insights, you foster a long-lasting customer relation and win in this digital age.