Evolving Ecosystems

Article

Evolving Ecosystems

Customer-focused collaborations that gain and retain market share

60–70% of the world’s most valuable companies leverage ecosystem strategies to innovate, differentiate and win in their respective markets. In today’s evolving digital world, they can be a way to tap into new revenue streams. Dive into the world of ecosystems and explore your organisation's potential for profitable, sustainable growth by putting the customer first.

Business ecosystems are creating new market offerings through alliances that deliver a clear solution to consumer needs. In particular, ecosystems allow partners to create greater value collectively than they could individually.

The concept is not new, but the growth in communication technologies, changes in consumer regulations, and changing customer expectations are now converging to provide fertile ground for a surge in ecosystems.

However, ecosystems need a different mindset from traditional strategy development. Businesses must envisage an arena beyond their familiar sector, markets and own capabilities, whilst working through their strategic “where to play” and “how to win” choices.

Download the full article on Evolving Ecosystems to read more on what ecosystems are all about, what’s driving them, potential risks to account for, and how ecosystems affect fundamental strategic choices on “where to play” and “how to win” for your organisation.

Evolving Ecosystems
Did you find this useful?