Viata in Deloitte
It’s difficult to overestimate the influence the Internet has had on the world. Sure, it’s changed the way we communicate, shop, research, learn, and entertain ourselves. But, on a deeper level, it’s altered how many of us think and relate to the world around us, breaking down barriers and exposing causes in ways that weren’t possible a generation ago.
One result of this evolution is the purpose-driven professional. For six in 10 young workers, a “sense of purpose” is part of the reason they chose to join their current employers, according to DTTL’s 2015 Millennial survey. And they’re not alone; Gen Xers and veteran talent also are increasingly seeking opportunities to make an impact on the world around them both through the work they do and endeavors outside the office.
“Leading universities now offer courses in social entrepreneurship, impact investing, social-enterprise management, and social innovation. That’s creating a new pool of professionals who can operate in both the business and social-sector realms,” explains Margot Thom, Deloitte Global Chief Talent Officer. “The call and promise is, ‘You can change the world and have a business career.’ That’s especially appealing to millennials, who are looking for work that elicits passion and helps them pursue professional, personal, and social goals simultaneously.”
Business skills, social impact
One such career calling is cybersecurity. Many young job seekers see the havoc wreaked on society by cyber-based terrorism, computer intrusions, and cyber fraud, and decide they can make an impact that matters for consumers, economies, and even national security.
Several Deloitte member firms host “hackathon” events to give tech-minded students venues to demonstrate their talents, while providing valuable insights into the challenges and rewards that await those who choose a cybersecurity career. The Deloitte US Cyber Risk Services practice joined with the US’s Deloitte Foundation to host one such event in April 2015. Students representing 10 of the top universities in the US competed against their peers and other schools for top honors, which went to the team from the University of Southern California. A second event with 15 teams is scheduled for late 2015.
Deloitte Digital in the UK member firm ran a similar "hackathon" competition, called “Gone Hacking,” to identify ideas to disrupt and transform the financial services industry. Participants on 14 teams had 48 hours to develop and present their solutions to a panel of industry leaders, who helped refine participants’ ideas. The most impressive concepts were awarded prizes and some participants were encouraged to apply to Deloitte UK’s BrightStart training program, which helps talented students develop a successful business careers.
“Events like these not only provide great experiences for participating students, but they also help member firms develop a pipeline of talented recruits who otherwise may not have considered a career at Deloitte,” says Jonathan Gray, Partner, Deloitte Digital, Deloitte U.K.