The Thailand Digital Transformation Survey Report
The Thailand Digital Transformation Survey Report 2022
Date: May 2022
Author: Viney Hora
Executive Director | Consulting
Narain Chutijirawong, Ph.D.
Executive Director | Clients & Industries
Consultant | Clients & Industries
Global businesses have been impacted by digital disruption especially over the past few years with the digital adoption rate expedited due to the COVID-19 pandemic. Understanding of digital implementation perspectives and trends is important for companies in Thailand to gain insights on company positioning in comparison to the market.
Deloitte Thailand has been conducted a Digital Transformation survey during the past 3 years (2020-2022) with the objective to examine the attitudes towards digital transformation among companies. In 2020 and 2021, quantitative methodology was adopted with the survey questionnaires while we perceived 2022 as a critical stage of the digital transformation hence additional in-depth interviews with c-suite level respondents were applied on top of a questionnaire.
The surveys emphasize on the following topics in order to draw developments of digital transformation implementation before and during the COVID-19 pandemic:
1. Exploring digital transformation implementations
2. Unlocking success in digital transformations
3. Understanding industry snapshots
After the analysis for 2022, we found that digital transformation has a moderate impact for businesses. The digital transformation adopted during the Covid-19 pandemic was a survival mechanic in response to the situation and as a tool for future differentiation.
The rapid adoption during the early Covid-19 period with most companies entering ‘Becoming Digital’ phase was a reactive adoption while in 2022 most companies shifted back to the ‘Doing Digital’ phase as they realized that not all technologies are applicable to the situation and are more selective in the implementation process across digital for customers, internal assets, and backend processes. Cyber security and customer centricity are the two aspects most companies found important and prioritized. In terms of technology, basic technology which are Cloud, traditional web technology and mobile application the most popular across all sizes of companies since before Covid-19 while data analytics, categorized as advance technology, has gained popularity of late. The correlation between the bigger companies and the wider range of technologies invested can be found.
Moreover, since 2020 human resource and digital mindset challenges as in lack of internal and external expertise, immature digital culture and organization silo have been the main digital transformation challenges. It is further found that most people still perceive that digital disruption concerns the IT improvements and IT personnel only more than the overall corporate responsibility.