Insights exploring new automotive business models and consumer preferences
Deloitte’s Automotive practice continues to explore the evolving expectations and shopping decisions among automotive consumers worldwide. Through our ongoing Global Automotive Consumer Study, we continue to examine how consumers around the world and across generations feel about advanced vehicle technologies, their willingness to pay for access to those features, how the customer experience shapes their purchasing decisions, and more.
The results of our latest research are now available. Recently published in Automotive News, the attached provides consumer insights on interest in autonomous vehicles and alternative powertrain technologies, and reveals how consumers around the world rate their digital automotive shopping experience. Key findings include:
- Consumer acceptance of fully autonomous vehicles is on the rise. In the United States, 47 percent of consumers feel autonomous vehicles will not be safe, compared to 74 percent in 2017.
- Chinese consumers appear most interested in vehicles with alternative powertrains; 61 percent would prefer a vehicle with a hybrid or some other form of alternative powertrain technology in their next vehicle.
- More than three-quarters of consumers in India would prefer to buy their next vehicle online directly from the OEM.
- Approximately half of consumers in Germany, India, Japan, Korea, and the U.S. cite the amount of paperwork required during the purchase process as what they dislike most about buying a vehicle.
In addition, the attached includes “The Revenue Multiplier Effect,” which examines how technology convergence is disrupting the automotive industry and provides insight on how companies in other industries are driving company value through enabling technology.