Purpose. What is it? Why does it matter so much? Purpose, and being purpose-led, adds meaning to the lives of people and businesses. Purpose has the power to help your organisation stand out from the crowd. It shows the world that there are companies who care about the impact they have on society. Those who stand for something beyond profit and hold themselves accountable. Brands with purpose can be the reason why customers and talent choose you over someone else.
The challenges facing organisations today are incredibly complex. Climate change, limited natural resources, social injustice and inequality, the pandemic, and recessions are enormous undertakings for businesses and society.
The magnitude and scale of these issues can leave individuals and organisations feeling overwhelmed and helpless. Unless they understand why. Purpose is deeply connected to why - that’s why finding yours and becoming a purpose-driven brand is so important. Individuals must understand why their work matters, why their colleagues’ work matters and why their organisation matters.
We offer the tools, expertise, and frameworks to help your business reach its full potential.
You will learn:
- How to uncover your company's purpose
- How to measure purpose and integrate it into your organisation
- What you need to do to embed it further
- Ways to measure the impact of purpose on your business, society, and the environment