How to Unlock the Power of Purpose
Become a purpose-led business that creates value for your organisation, society, and the planet
Purpose. What is it? Why does it matter so much? Purpose, and being purpose-led, adds meaning to the lives of people and businesses. Purpose has the power to help your organisation stand out from the crowd. It shows the world that there are companies who care about the impact they have on society. Those who stand for something beyond profit and hold themselves accountable. Brands with purpose can be the reason why customers and talent choose you over someone else.
The challenges facing organisations today are incredibly complex. Climate change, limited natural resources, social injustice and inequality, the pandemic, and recessions are enormous undertakings for businesses and society.
The magnitude and scale of these issues can leave individuals and organisations feeling overwhelmed and helpless. Unless they understand why. Purpose is deeply connected to why - that’s why finding yours and becoming a purpose-driven brand is so important. Individuals must understand why their work matters, why their colleagues’ work matters and why their organisation matters.
We offer the tools, expertise, and frameworks to help your business reach its full potential.
You will learn:
- How to uncover your company's purpose
- How to measure purpose and integrate it into your organisation
- What you need to do to embed it further
- Ways to measure the impact of purpose on your business, society, and the environment
Unlock the power of your purpose now
Purpose shapes an equitable and sustainable future
Click on the rings to find out more
Society
You have the potential to create a lasting positive impact on society. How will purpose help your organisation build a better world?
- Reach more underserved customer groups with innovative and adapted products and services
- Create job opportunities for local communities and underrepresented groups
- Build ethical supply chains
Planet
Every business has a role to play in reducing their impact on the planet and building a sustainable future
- Be better positioned to clarify and meet sustainability goals
- Ensure supply chains are more sustainable
- Reduce your carbon footprint
Organisation
Weaving purpose through the threads of your organisation can result in significant business growth and a sustainable future
- Grow market share
- Attract new customers / market segments through innovation
- Attract and retain diverse talent
- Build consumer trust and see greater brand loyalty
- Improve diversity in leadership positions
The Power of Purpose can help you:
Embed net zero
Deliver the future of work
Achieve purpose-led digital transformation
Discover, assess, embed, and measure the impact of purpose in your organisation with the Power of Purpose
Content hub
Get in touch
Find out how we can help you become a purpose-driven business. Speak to a member of our team today and unlock the Power of Purpose.
Rachel Charlton
Partner
Payal Vasudeva
Partner
Lucy Traynor
Director
Zeinab Chaudhary
Senior Manager