About the data

Digital Consumer Trends 2020, UK

The UK data cut is part of Deloitte’s Digital Consumer Trends (previously known as Global Mobile Consumer Survey), a multi-country survey of digital services users around the world. The 2020 study comprises approximately 36,150 respondents across 23 countries and five continents.

This year marks 10 years of Deloitte releasing these insights. With a decade of research under our belt, we thought it fitting to rebrand the survey in line with today’s trends. With consumers having access to a plethora of devices and no longer limited to just mobile phones, Digital Consumer Trends seems like a more fitting title for the survey – we hope you agree!

Data cited in this report are based on a nationally representative sample of 4,150 UK consumers aged 16-75. The sample follows a country specific quota on age, gender, region and socio-economic status. Fieldwork took place during 1-23 May 2020 and was carried out online by Ipsos MORI, an independent research firm, based on a question set provided by Deloitte.

The survey comprises the following analyses: lockdown digital behaviours, consumer appetite for 5G, ownership and usage of connected home devices, attitudes towards data privacy, usage of operator customer points (stores, call centres, digital) for billing, technical, and purchasing-related reasons, smartphone purchasing cycles, smartphone usage to control other devices and consume media (music, video, social media, news), satisfaction with working from home, support for initiatives such as contact tracing and thermal cameras, and other. The information shared on this website is a subset of this.

Results for other countries are also available on request.

Contact us for further information about this research.